Maria Loria our Lead Fractional CFO & Strategic Business Partner
Maria Loria is a commercially focused finance leader with extensive experience helping founder-led businesses, SMEs, and high-growth organisations improve profitability, strengthen financial controls, and make better strategic decisions.
With a career spanning finance leadership, commercial strategy, treasury, financial control, and business transformation, Maria has held senior executive positions including Chief Financial Officer and Commercial Director across multiple sectors. She combines board-level financial expertise with hands-on operational insight, enabling business owners to bridge the gap between day-to-day financial management and long-term growth planning.
Alongside her corporate finance career, Maria has also founded and led several entrepreneurial ventures, giving her first-hand insight into the challenges faced by growing businesses and owner-managed companies. This combination of corporate expertise and founder experience allows her to deliver practical, commercially relevant advice that drives measurable results.
Maria is particularly passionate about supporting founders who need experienced financial leadership but are not yet ready for a full-time CFO. Through her Fractional FD and CFO services, she works as a trusted adviser to leadership teams, providing strategic guidance in areas including:
- Financial strategy and business planning
- Cash flow forecasting and working capital management
- Management reporting and KPI development
- Profitability improvement
- Budgeting and forecasting
- Commercial decision support
- Fundraising preparation and investor reporting
- Finance function optimisation and team development
- Business scaling and growth readiness
Maria works closely with ambitious founders and leadership teams to bring clarity to financial performance, improve decision-making, and build the financial foundations needed for sustainable growth.